Aura Analytics
Came out August 7, 2026 at 10:11 PM. Here's how it's doing.
Average playtime per player
1,362.2 min
That's about 22.7 hours per player. Made solo, no ads.
Retention
Share of players still active, by days since first visit
14.28%Day 1
4.34%Day 7
3.13%Day 30
Stickiness
11.34%
DAU / MAU, daily average
First-session retention
40.95%
Still playing 5 minutes in
Returning vs. new users
Returning7
New2
78% of daily players are returning
Session time by player type
Returning players241.9 min
New players7.6 min
Returning players stay ~32x longer per visit
Avg. session time
214.9 min
Per play session
Daily Robux spent
258
23,255 total over the period